How To Dominate Your Market!

Understand Your Customer's Searching Behaviour

Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customised solution to it (your landing page, website … and ultimately your product).

Decide How You Will Track Conversions

Often this is easy … it’s when you make a sale. Other times it can be trickier. If you’re an estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of monetary value to that lead so you can determine how much advertising to spend in order to get it.

Decide On Auto Responders & Set Them Up

Auto responders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

Do The Keyword Research

Brainstorm the core ones with a diverse group.

'Spy' on your competition using tools.

Use other tools to expand the core list.

Group Keywords By The Conversation Type

What is the potential customer looking for? - If you’re a estate agent, you’re prospects will be having different conversations, if they’re looking to relocate as opposed to someone already in your area looking to sell their house.

Build Landing Pages On Your Site

For each conversation type. You would want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table … to solve their particular problem.

Set Up Your Own Blog

Set Up Your Adwords Campaign

using the keywords, groupings and landing pages

Monitor And Test … EVERY DAY!

Split test ads every day

Adjust bids every day

Get rid of non-performing keywords every day

As Soon As A Great “Money Term” Is Found, start the Search Engine Optimisation process for that term.

Market 2-3 articles per week (or even more).

Make blog postings on your blog and others.

Answer posts on forums and Yahoo answers. 

Move the Money Terms to Google, Yahoo & MSN Pay Per Click advertising search engines.

Rinse And Repeat This Process Every 90 Days!

This probably looks overwhelming. However, if you know what you’re doing … it’s very straightforward. WE CAN HELP!

Check out Our Services to see exactly how. With just a bit of effort on your part, you can Dominate Your Market.

Doing this effectively really is like bringing a gun to a knife fight. And … it’s your competitor’s that will have the knife!